TIFFANY & CO.

TOKYO BRAND EXHIBITION - TIFFANY WONDER

Celebrating the 187 year history of the brand, Tiffany created a brand exhibition showcasing 500+ archival pieces of jewelry. This is the largest, and most valuable exhibition the company has put on to date. Comprised of 10 rooms, the Jewelry is displayed telling the story of the company. A large part of the exhibition was digital content, which I was responsible for. 8 of the rooms had a digital component with the first and last room being large-scale immersive rooms. The first immersive room digitally went through the history of Tiffany’s while the last immersive room specifically showcased the process that the Tiffany Yellow Diamond went through forming in the ground.

StoRE WINDOW SCREENS

Tiffany’s largest, most prominent stores globally are designed with a large LED wall by the entrance of the store. The wall is framed as window bays bringing nature into the store through digital content. For each location, I kept the essence of that city bringing the outdoors in to elevate the space. There are lots of little nods towards what encompasses the vast history of Tiffany & Co.

IMMERSIVE BRAND STORYTELLING

I designed a video filled with Tiffany & Co. archival jewelry pieces primarily created by the designer Jean Schlumberger. The idea for this video was general brand content based around the vast creative history of Schlumberger and the environments he pulled inspiration from. I chose his home in Guadeloupe where it is well recorded he spent a lot of time gaining inspiration and designing his brooches such as the Bird on the Rock and the Parrot. I also incorporated in the underwater environment as he created so many incredible underwater creatures such as the Royal Fish, Jelly Fish, Seahorse. and more. This installation was in a triangle shaped room with 1 wall as the video screen and the other 2 walls as well as the ceiling completely made out of mirrors.

CAMPAIGN DIGITAL IN STORES GLOBALLY

Each year campaign content is rolled out into all stores globally. The digital content aligns with the CVM plan for the windows at each store.

Exterior LED walls to stores

Our company motif, the Diamond Bird, takes us on a journey flying through central park. This video was used as part of the exterior facade to a temporary store.

TOKYO BRAND EXHIBITION DIGITAL WINDOWS

Digital Windows around Tokyo to advertise the Brand Exhibition that was going on.

Temporary Facade design

I designed a Mosaic Design printed as 3D vinyl to create a unique temporary facade inspired by a permanent facade that will launch in Miami Design District.

Branded Artwork

Tiffany & Co. has a vast library of original artwork that is placed within each store. There are still certain areas of the store that require artwork so we designed a branded artwork catalogue utilizing archival advertisements and bringing them to modern day. These modernized images were developed in a day and night version pulling Tiffany branded colors and creating a new version of the advertisements that can be hung inside stores globally.

WALLPAPERS

Custom wallpaper design inspired by archival Tiffany brooches that are recognized historic pieces to the company. Incorporating the species of florals that inspired the original brooch, these wallpapers came to life. The purpose is to use them in VIP rooms throughout stores globally.