Still photography Direction
Art direction in studio of still products such as fragrance, jewelry, fashion and more. This type of studio direction is heavily focused on lighting, set design and ensuring the product looks as good as it can. Each shoot was based off of a concept and executed with the use of props, models, set design, photography team and lighting specialists.
Fragrance
Fragrance is a large part of Macy’s beauty. Every month new fragrances were featured on the social media channels and needed to be showcased in a social-first, exciting way.
Valentine’s Day 2020
Tentpole job focused on gifting for Valentine’s Day. This photoshoot was done in studio focused on watches and jewelry with the use of hand models and set design. The focus was on how sweet gifting jewelry and watches is and the great arm candy they make. So the concept was focused on how candy can act as props to emphasize the jewelry.
Beauty
In studio photoshoots focused on beauty specific products.
