PRODUCT CONCEPT PACKAGING

Serendipity

Branding project for an original product that includes a name, logo, positioning statement, packaging, and advertising. Serendipity is a hot chocolate company focused on the experience of drinking a cup of hot chocolate. The concept pellets of hot chocolate that come in various flavors. Approximately 4-5 pellets will create a cup of delicious hot chocolate. There is the basic line, targeted towards children, with the main flavors of milk chocolate, dark chocolate, white chocolate, and mocha. The gourmet line focuses on unique flavors such as sea salt caramel.