instagram stories

Instagram stories have evolved to be a main form of advertisement for Macy’s. Responsibilities include creating all organic Instagram stories for the company. The goal is to get consumers to swipe up on the experience which leads them to a unique landing page thats purpose is to enhance the experience and promote sales.

Spring fashion

Spring Fashion trend featuring neutrals for your wardrobe. Showcasing the versatility of pieces to inspire the consumer to make it their own.

New Years Eve

New Years fashion showcasing the glittery, colorful fashion that shimmers all night long, mirroring the bold energy of the New Year. We’ll join in on the fun as a group of best friends celebrate together the last night of 2019.

summer swim

Summer swim for every body. Instagram story to showcase the shoot new photography of summer swimsuits.

Beauty

Using native features in Instagram, creating a story using the shoot new content from the summer beauty trend to help consumers pick and shop their new makeup routine.

Pride

Elevating still photography to be appropriate for the platform, using fun elements that Instagram Stories offers to promote merchandise that supports Pride month.

Beauty Newness

Advertise the newest and coolest beauty products that are launched each month.

Monthly Color Instagram story

The purpose of these Instagram stories is to stay up to date on current color trends for the month. Each story’s purpose is to help consumers find their new fave pieces in the statement color for the month. For example, December’s cool, wintry vibe led to metallics and fresh new year started with a mixture of pastels.

Holiday Stories

These IG stories went up during the holiday season. The intention of the story was to reveal the new holiday windows and drive followers to the holiday sitelet. The holiday gifting IG story was created to help consumers find the perfect gift for everyone on their holiday list.