Art Direction
macy’s Spring fashion 2020
The first glimmer of warmth and sunshine has peeked through. It’s spring – a time for reflection and renewal. Our curated collection of earth tones, floral dresses, and coral accessories naturally inspires us to get back to our roots. Using reflective light, airy aesthetics, and ambient environments, our goal is to encourage self-expression through the versatile pieces.
Photographers: Braden Istas & Courtney Kimmey | Videographer: Daniel Vestal | Stylists: Rebecca Crea & Hannah Hansen
macy’s Holiday 2019
Holiday 2019 season is all about the Black, Gold and Bold Trend. This season it is all about feeling fabulous, and dazzling after dark. From festive party dresses to cozy sweaters and sparkling decor ideas for home. Macy’s supported the black and gold holiday trend for fashion and two trends for prepping your home for the holidays. Emphasis on decor for a classic, upstate look and a glitter and glam look in blush tones, the goal of the shoot was to ensure all trends were highlighted.
Photographers: Braden Istas & Courtney Kimmey | Videographer: Alexis Herrera & Lesly Hernández | Stylist: Mai Tran
Well Woven homepage relaunch - summer 2021
Along with a new website design came a revamp of elevated imagery to showcase shop by color categories as well as shop by style categories. Two photoshoots were produced to create the assets that will be featured on www.wellwoven.com
Photographer: David Starke | Stylist: Ayelet Gat | Producer: Justin Coleman
macy’s fall Fashion
Fall 2019 season is all about bold trends & must-haves that are sure to make everyone looks and feels their best. Green is the new neutral, patterns run wild & clashing prints are on point. Women’s fall fashion shoot took each trend from hints of color to bold mixing and matching patterns. Luxe green tones, daring animal prints, and classic plaid patterns were shown to emphasize the trends Macy’s is standing behind.
Photographer: Courtney Kimmey | Videographer: Lesly Hernández | Stylist: Mai Tran
macy’s Transition to summer 2020
Effortlessly cool. Every wardrobe should consist of staple pieces that can be worn all season long while changing up the styling to match daily moods. The street-style shots throughout Brooklyn showcase the curated collection of no fuss dresses and transition pieces that will fit into anyone’s wardrobe helping them feel put together without overthinking it.
Photographer: Anna Ottum | Videographer: Loroto Productions | Stylists: Rebecca Crea & Hannah Hansen
macy’s New Years 2020
New Years is all about celebrating the year gone by while channeling good energy for the year ahead. We’ll join in on the fun as a group of best friends celebrate together the last night of 2019. The glittery, colorful fashion will shimmer in the night in high-contrast shots that mirror the bold energy of the New Year.
Photographers: Braden Istas & Courtney Kimmey | Videographer: Alexis Herrera & Lesly Hernández
macy’s Men’s Fall Fashion
Fall 2019 season is all about easy and style that’s simply effortless. From leather jackets to all gray everything, this Fall’s trends are meant to make a statement. Men’s fall fashion shot to emphasis fall it list trends the company is standing behind while building the under 40 audience on social platforms.
Photographer: Courtney Kimmey | Videographer: Lesly Hernández | Stylist: Mai Tran
macy’s Fall preview
Summer is coming to an end but fashion is not. These looks take the last days of warm weather as an opportunity to play up some serious fashion moments.
Photographer: Braden Istas | Videographer: Lesly Hernández
macy’s Summer Swim
It’s not just about looking good but also feeling good in your swimwear. Swim styles for every body. Group of friends, hanging out together at a rooftop pool, enjoying summer weather while donning the latest swim fashion.
Photographer: Braden Istas | Videographer: Loroto Productions
macy’s Beauty
Summer’s It List beauty trend is Summer Sunset. This YouTube Tutorial and supporting assets aim to educate how to achieve this glowy look that’s this seasons hottest craze.
Well woven Easter - Spring 2021
The hunt is over. At Well Woven we make the hunt for a new rug easy. Finding that perfect statement piece for every room in the house doesn’t have to be as hard as finding eggs on Easter. Our durable, easy-to-clean and versatile rugs are the perfect addition to everyone’s home.
Photographer: David Starke | Stylist: Ashley Naum
